CartCart (0)
Translation  Dictionary  Tools
Free Online Dictionary
Account Penetration Ratio
MONASH Marketing DictionaryDownload this dictionary
Account Penetration Ratio
a measure used to evaluate salespeople; the percentage of accounts from which orders are secured is calculated to provide a measure of whether the salesperson is working the territory in a systematic way or simply "milking" major accounts.

2004 (c) Copyright & Reprint Courtesy of the Dept. of Marketing, Faculty of Business and Economics, Monash University; edited by Mr. Don Bradmore.