About.com is an online source for original consumer information and advice, a top 10 Web property used by one out of five people on the Internet (
Nielsen NetRatings). It is owned by the
New York Times. The site’s content is dynamic, keeping up with new information and changing consumer interests. About.com is divided into topic sites, which are grouped into channels and cover subjects from
home repair to
pediatrics. The content is written by a network of over 600 journalists, called Guides, who are experts in their particular fields. Each Guide looks after one subject and is the exclusive writer for that subject. Content on the site can take the form of articles, online courses, interactive quizzes, videos and so forth. Guides are compensated with a base stipend plus a bonus for increased traffic; there may be a few guides averaging over $100,000 per year. The number is not disclosed.
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