AZN Television (formerly called International Channel) promotes itself as "the network for
Asian America". It is run by
International Networks, a wholly owned subsidiary of
Comcast Corporation. The channel’s programming targets the fast-growing, young, affluent, English-speaking Asian American community. Genres include the most popular Asian films, dramas, documentaries, music and
anime as well as a diverse slate of original programming. It competes in certain markets with
ImaginAsian Television. In late 2005, news of mass layoffs at the network prompted fears that Comcast would shut down AZN.
[1] However, the network remained on the air and continues to sponsor the annual Asian Excellence Awards, which highlights Asian American achievement in film and television.
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