Aïda

n. opera written by Verdi; character of an Ethiopian princess in the opera

This article is about the marketing term, AIDA. For other uses of the term, see Aida (disambiguation). AIDA is an acronym used in marketing that describes a common list of events that are very often undergone when a person is selling a product or service:A - Attention (Awareness): attract the attention of the customer.I - Interest: raise customer interest by demonstrating features, advantages, and benefits.D - Desire: convince customers that they want and desire the product or service and that it will satisfy their needs.A - Action: lead customers towards taking action and/or purchasing.
See more at Wikipedia.org...

Aida is an opera in four acts by Giuseppe Verdi to an Italian libretto by Antonio Ghislanzoni, based on a scenario written by French Egyptologist Auguste Mariette (although there are scholars who argue that the scenario was really written by Temistocle Solera). It was first performed at the Khedivial Opera House in Cairo on December 24, 1871 under the baton of Giovanni Bottesini.
See more at Wikipedia.org...

Aída is a Spanish sitcom, spin-off from 7 Vidas set in Madrid
See more at Wikipedia.org...

v. aid, assist, help; bear someone a hand, support; take a hand; relieve, encourage, facilitate; go

<language> 1. A functional dialect of Dictionary APL by M. Gfeller.
["APL Arrays and Their Editor", M. Gfeller, SIGPLAN Notices 21(6):18-27 (June 1986) and SIGAPL Conf Proc].
2. An intermediate representation language for Ada developed at the University of Karlsruhe in 1980. AIDA was merged with TCOL.Ada to form Diana.
["AIDA Introduction and User Manual", M. Dausmann et al, U Karlsruhe, Inst fur Inform II, TR Nr 38/80].
["AIDA Reference Manual", ibid, TR Nr 39/80, Nov 1980].
(1995-04-12)

a nmemonic used in advertising; the target audience needs to be moved through the process usually using more than one promotional technique; one of the hierarchy models (see buyer readiness stage).

a view customer decision making where the choice to buy or not follows these steps: attention, interest, desire, action.