The 2010 Daytona 500 was the 52nd running of "The Great American Race", and it kicked off the 2010 NASCAR Sprint Cup Series season on February 14 at the 2.5 mile (4.0 km) Daytona International Speedway in Daytona Beach, Florida. Fox telecast the race while radio coverage was handled by Sirius XM Radio via satellite radio and over-the-air on MRN Radio in the USA. One change in this year's schedule found pole qualifying being held one day earlier, on February 6 because Super Bowl XLIV was held the following day.